Tabletop Exercise Essay Example | Topics and Well Written Essays - 5250 words

Tabletop Exercise - Essay Example On 3rd May 1999, a series of tornadoes struck Oklahoma City, which are some of the most expensive in the history of the United States. They caused a damage of more than 1 billion dollars and destroyed more than 2500 structures. In less than 21 hours, a total of 21 tornadoes, swept though the states of Kansas and Oklahoma. There were as many as four tornadoes at one point reported on the ground simultaneously. The strongest and most destructive tornado was rated on the Fujita tornado scale as having a maximum F-5 and tracked for about one and a half hours through southern Oklahoma City from Chickasha and the neighborhoods of Newcastle, Bridge Creek, Del City, Midwest City, and Moore. There are various drills that should be adhered to in case a tornado strikes. However, there is need for the development of a policy on the appropriate standard procedure to be applied at local educational facilities in the vent of such a disaster. There is need for members of the administration of these institutions to be aware of their roles during tornadoes and similar disasters as they are not fully aware, and their skills have not been enhanced to handle such situations. This table top exercise experiment will offer an opportunity to members of the university of Oklahoma college administration and a group of students to learn the launching and use of incidence command system. The exercise should further identify the improvements and preparedness the institution needs, and provide a contribution to the emergency operation plans.

Mecitefendi in China Literature review Example | Topics and Well Written Essays - 2000 words

Mecitefendi in China - Literature review Example Mecitefendi wants to expand the business in China (Zahra, 2005). The reliability, standardised quality and price of the products can help the company to get an easy access to the markets of China. The internationalisation process can enable the company to be accepted globally. The company with the quality products, technological up-gradation, sound working conditions and effective fulfilment of the corporate social activities (CSR) can become a global leader. There are a number of opportunities for the company in terms of ethics, but language barrier can act as an obstacle in starting the business in China. The literature review in a detailed manner explains the opportunities and hazards that the company might face on extending business in China. International Entrepreneurship can enable the company to take advantage of the growing market of China. As the scope for herbal cosmetic products has declined significantly in the domestic market, it would be fruitful for the company to sell the products in China, where the demand is high (Zahra, 2005). The company can experience vast opportunities in China (Dumitrescu and Vinerean, 2010). The Turkish company might face certain setbacks in terms of entry barriers while expanding business in China (Yiu, Lau and Bruton, 2007). China follows very stringent trade rules and regulations. Hence, being a foreign based company, Mecitefendi might fail to easily enter in the Chinese herbal cosmetic products industry. The low cost of the products, reliability and the already high rate of import in China might facilitate easy entrance therein and in the industry (Zahra and Garvis, 2000). Then again, the Chinese industry of herbal drugs is rapidly progressing, unlike that of the cosmetic. Therefo re, in order to boost this industry, Mecitefendi might have a suitable opportunity (Zahra, Korri and Yu, 2005). The products offered by Mecitefendi are priced reasonably and boast of a standardised quality. These are the unique

Social Advertising: Overview and Analysis

Social Advertising: Overview and Analysis Advertising is a method of communication used by companies with the aim of making consumers keener on buying the product promoted. Advertisement according to McNamara (2011) can be defined as bringing a product (or service) to the attention of potential and current customers focused on one productà ¢Ã¢â€š ¬Ã‚ ¦ hence the plan for one product might be different than that for anotherà ¢Ã¢â€š ¬Ã‚ ¦ It is therefore essential as well to note that there are several mediums through which advertising has over the years been carried out through like commercials, signs, direct nails, personal contact, and signs or even through electronic mails. Social advertising, on the other hand, has been in use for years contrary to the beliefs of many who tend to think and suggest that it is a new and recent idea in the communication sector. The whole idea of social advertising is pegged on using the marketing and advertising philosophies to promote health and social issues with an aim of bringing forth a positive change in behavior of a targeted group or society in general (Farlex. The Free Dictionary. Computer Desktop Encyclopedia, 2009. Social Advertising). It is widely used by nonprofit and other institutions, such as the Centre for Disease Control and Drug Free Partnership for America, which has been using and engaging in social advertising for many years to impact the society and the world at large. The history of social advertising though in America started during the World War II where social advertising was used to inform people on the unfolding and also campaign for the American government. Roosevelt instructed that a War Advertising Council (now the Ad Council) be established, which carried social advertisements on behalf of the government and also the non-profit organizations like the Smokey Bear campaign. In this way, the American population was kept aware of what was going on in the society in terms of peoples reaction towards the war and also informed about the happenings in the battlefield. (Chatham University 2009, The Effects of American Advertising and Consumerism.) Technically, the term social advertising/marketing was used by Kotler and Zalman in 1971 first in reference to the application of marketing in a bid to solve societal problems (The Philippine Star, 2001). Since marketing had been used to remarkably move market products, it was argued that in the same trend it can be used to move human beings to adopt particular behaviors that are desirable and beneficial to the society. There are social marketing campaigns that are meant to expose the trouble areas to the wider society and make us attentive to their causes. Even though bringing the attention of the society to the root of the problem may not trigger change in the attitude of the society and their behavior as these are shaped by habits, interests, feelings, and beliefs (The Philippine Star, 2001) and that is the reason why the social advertising campaigns, in order to be considered effective must transverse the mere hurdle of agitation and education. Social marketing is peculiarly characterized by its emphasis on the non-tangible products and performance as opposed to the focus of commercial marketing on tangible goods and products. The primary focus is on the public and on understanding what their wants and needs are, rather than twisting them to fit into what we have like in the commercial marketing model. In a nutshell, social advertising basically tells the individual/group to embrace a new behavior, decline a probable influence/behavior, change a current behavior and discard an old behavior. On a personal level, I am very sensitive to social problems and humanitys future challenges, thats why I find sociological topics very interesting. I was very driven also to combine my business and management knowledge concerned with advertising. Nowadays, advertising has a vital role in our lives since we can find it almost everywhere! In business terms, advertising is the main point of the marketing mix. The marketing mix comprises the elements used by firms to satisfy as effectively as possible the needs of their customers, such as by product, by price, by promotion and by place. United States seems to be a very good example to examine since its advertising sector is on consistent growth with estimations exceeding $300 billion spend on advertising for 2010 (Tns-mi.com, 2007). A country that competes and provides its marketing features in an international market, (through internet for example) can then be assumed that is a trend-setter for world wide phenomena and may lead to behavioural changes not only for domestic viewers. Hence, the main aim of this extended essay is to explore the extent to which social advertising is pervasive in the United States, by exploring its magnitude of application in different facets of the American society. Characteristics of social advertising: The social advertisements strive to put forth advertisement formats that will capitalize on the social perception and perspective of the viewer (Pharma Marketing, 2010). This is in contrast to the traditional advertising that was non-social and was based on the details known about the individual whereas the social advertising is aimed at the individual users existing and potential network. It is the capitalization on the perceptions of the viewer that make social advertising to be the first of its kind to take systematic leverage over the traditionally offline potentiality, such as friends recommendations, peer influence and pressure and other manifestations of peer influence (Pharmaceutical Marketing Network, 2011 Social Advertising on Facebook). This makes it more popular and used by many more each waking day. The social advertising repeats the content over and over within very short time unlike the traditional advertising that were timed and limited to the peak times when it is felt they can generate more influence and impact. The social network will treat the viewers to timely and repeated transmissions at staggered intervals (Compass Labs, 2010). The social advertisements have also acted as referrals that are trusted by many people and this gives even more evidence that people can influence other people. The social advertising takes advantage of the fact that it is no longer a paradigm of what message is sent to the wider viewer platform but that which is shared among friends and social advertising sets out to explore these social trends to develop a new type of advertising system (Bloomerg Businessweek, 2007). The advertisers are hence constantly searching for ways to reach out to numerous social networks which compels them to look at advertising networks to push through their custom content and applications. This makes them come up with interactive advertisements or contextual advertising. (Digital Signage Today, 2011) To get a deeper understanding of the idea of social advertising, it will be worthy taking a look at a few examples of these advertisers and the advertisements as well and see what they deal in. The various social advertising that we face day to day includes those that push us to accept new behavior like Wear a life vest while in the boat or those that encourage us to reject potential harmful behavior like pregnant women should avoid alcohol to escape possibilities of defects to the unborn child. There are those social advertisements that aim to modify a current behavior like parents to wear seat belts as a role model in order to reduce injuries in case of an accident and those that target to help one abandon old behaviors, like quitting smoking to reduce chances of cancers or birth defects. These are some of the social advertising that we come across on a very regular basis. Some of the features that are common with most if not all social advertising are that they are non-commercial and solely aimed at societal benefits. They are also performed by governments, large corporate organizations or NGOs. They are as well related to the peoples attitude and enlist the use of big names that are popular among the targeted society or group. Techniques of social advertising: In the world of social advertising, there are numerous techniques that are employed by the parties involved. The mediums to be used are endless depending on the targeted audience and viewers and what is easily accessible to them. Wall murals, billboards, flyers, street furniture, cards, radio, television, mobile phone screens, human billboards, newspapers, shopping carts, bus sides, planes, web banners, rooftops, stickers, back of tickets and many more places have been used by the social advertising to pass across their message and point (thoughts.com, 2011). Lately, there have been tendencies of more and more social advertising going to the World Wide Web which is a recent discovery as compared to the others. It is a very influential medium since once an advert is uploaded onto the website, the message and pictures cam be seen throughout the world. The other recent mode is the digital signage. It is a force to reckon with in the field of advertisement. The digital signage gets into close touch with the targeted viewers and explores the interactive nature of human beings. They are also easy to control with precision as to what to display and for how long and how often. This makes the message to be relevant to the audience at all times and varying places. These are used in supermarkets, restaurants and even street corners. (Digital Signage Today, 2011). The other recent technique that the social advertising uses is the E-mail phenomenon, which is equally a recent trend as the digital signage. More often this happens in the form of unsolicited nails that contain the social motivator or message intended to be passed across. (Majon International, 2010). From the above techniques, it is apparent that the social media has struck favor among the users due to its simplicity to use and the relevance in content and timeliness. For instance, it is easier to create an advertisement page on Facebook than most social media. As a matter of fact, it takes few minutes to do it, after which you can get suggestions instantly of target groups and how you can get networked with them, as well as tutorials on how to make your advertising page look better (Fortune, 2010). Effects of social advertising on the American society: Having seen that the society at large is highly dependent on the social media and it is on these social networks that the social advertising has turned to it is necessary to look at the extent to which the society today has been affected by the medium of transmission and the content of social advertising. The underlying fact about social advertising is that it aims at making a positive impact on the society in general; it is the drive to see a better society that makes the foundation and core business of the organizations involved in social advertisements. It has been seen that the techniques used in promoting profitable goods and services can as well be used for information purpose, educate and motivational aspect to the public about issues of public interest like HIV/AIDS, energy conservation, politics and political trends, deforestation and many more social issues. Since advertising is an influential education means that is capable of not only reaching but also motivating vast audiences, its proper use is bound to produce some desirable results and this is the only level at which we can confidently say that the advertising has helped or is significant in human life. As Howard Gossage is correctly referred to by David Ogilvy in Education Line (2009), Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes we are persuaded that in as much as advertising is being used for commercial supremacy, there is room for social messages to be propagated by the same medium. Other terms that are interchangeably used to refer to using sophisticated advertisement modes to influence the society towards good morals are non-commercial advertising, cause marketing, public service advertising, public interest advertising or social marketing. Health: One of the most fundamental things that social advertising aim at is health. Most of the earlier advertisements were focused on advising the audience on what foods to eat, the correct type of diet when under different conditions. By use of mass media like the radio, internet, newspaper and TV, health tips and information can be disseminated to a vast audience at the same time. The ideas about how to quit smoking, fighting addicting to junk food that contains too much sugar or calories can be effectively passed on here (Barrie et al, 2005). Drug abuse: Social networks like Facebook have highly influenced many youth concerning drug abuse and consumption of alcohol. The advertisements have time over and over targeted the youth to inform them about the harmful nature of drugs and alcohol. The social advertising has enabled them to register online into small voluntary groups and freely share their ideas on drugs. Since it is a virtual thing and no one sees the other, the members of these teams are free to discuss anything that can help stop them or friends from drug abuse hence producing a cleaner American generation. (Media Campaign, 2009). A good example of social advertising venture is the National Youth Anti-Drug Media Campaign (NYADMC), which is almost the largest social marketing team that utilizes the service of mass media to deliver drug prevention messages and information. For instance, NYADMC embarked on what they called prescription drug initiative which was targeted at increasing parents awareness of prescription drug abuse and effectively equip them with information that would help the parents control the supply of prescription drugs (Media Campaign, 2009). Community policing: It is noteworthy that social advertising has moved out of the hitherto known domain of health issues alone into various other fields, necessitated by change of events in the contemporary society. Social marketing has enabled community policing to run smoothly in many parts of the USA. It enables the security sector to engage extensively with the citizens and obtain valuable feedback hence helping in crime prevention and behavior change through the various police schedules (Stephan, 2009). It is through such initiatives that crime in the USA can be effectively driven out. HIV/AIDS: HIV/AIDS is a scourge that has ravaged many societies in the whole world and particularly the third world. Here in the USA the effects are not very profound but still felt. It is therefore a responsibility of the social media to update the Americans about the effects of the scourge, the prevention, and care for the infected and any new information that may come up as medical research progresses. This milestone in handling HIV/AIDS has been achieved by a very wide proportion. In fact, Nilimaa (2004) agrees that the objective of advertising for a large number of nonprofit organizations is to be persuasive, and both persuasive and informative approaches may be included. He acknowledges that social advertising has a central part in the society toward elimination of HIV/AIDS. The American population has been a beneficiary of the same, since the media is central in the campaign and sensitization about HIV/AIDS thanks to the social advertisements by NGOs. Social discrimination: There have been quite a number of social advertisements that are also geared towards discouraging any acts of social discrimination, encouraging cohesion of the whole USA and prevention of inequality of any form towards all Americans. The social marketing techniques strive to prevent any recurrence of the past history of discriminatory acts whether at social amenities, public institutions, places of work, government offices and any other shared amenities. (The Online Institute, 2011). The UNDP Belarus (2004) set up projects in various parts of the world fighting discrimination of all types and one of the major ways is through social advertisements. Road safety: The safety of each and every American who walks out of his house each time and gets to the road is a priority of the government and all other stakeholders. This safety begins from the accident free drives to carjacking prevention. The issue of roadside pedophilia has also threatened the American security a number of times where the pedestrians and their children are the victims. The road carnage is on the rise during the holidays and it is at this time that more social adverts on road safety are flashed on the TV screens more often discouraging drunken driving, speeding, careless stopping in the woods, cautious driving and all the keeping trail of group members, car poling and so on (BT, 2003). These are meant to go a long way in curbing the rampant accidents that may emerge during the busy festive seasons. Environmental care: As a result of global warming, the environment has become everybodys business. It is no longer an issue that can be left on the shoulders of the governments of the countries of the world to handle. NGOs, corporate organizations and environmental groups have all lined up to help salvage the environment from the constant but certain escalation of global warming. The social advertisements will come in handy in this scenario as well. Indeed OMRON (2011), believes that one of the best ways to realize a sustainable society is to proactively undertake environmental conservation activities and share the results and plans with stakeholders through a variety of media, thereby promoting communication with them. They rely on the social media to carry out their social advertisements in ways of conserving the environment for the future generation. Americans will benefit from such techniques and implement them to sustain an environment that is inhabitable and a better America for tomorrow. Corruption: America has seen a number of corruption cases be they in inflation of bills, irregular tender awards, banking sector under deals, procurement process flouting and much more. Very few have gone unnoticed, but majority are identified and made public to the relevant authorities. For us to bring up a generation that has integrity and impeccable character there is need to keep corruption in check to the best limits available and this is where America has successfully employed the technique of using media as a way of social advertisement or campaign against the vice. (World Bank Institute, 2011). Advertisers Social Responsibility: The prerequisite to any society to cohesively exist is the cordial relationship among its members. Without the harmony that keeps the society glued together, the society will crumple in its basic structure and be no more. Hence, all the viable institutions in the society have a duty to uphold the harmony through appropriate stewardship of those under it. In the bid to uphold this harmony, integrity and honesty, adherence to generally agreed upon ethical standards, availability to offer assistance to various segments of the society and being cautious with respect to the privacy of each society member are the key issues to be considered by social advertisers. (Brand Republic, 2010). Advertising holds a central place in developed countries, contributing immensely to their economic growth. Hence, it is so influential that it can as well affect the results of a political contest. With such powers in the hands of advertising, what comes with it the responsibility which lies in the hands of the sponsors, creators, producer, buyer and even seller of the advertisement, to maintain the maximum ethical standards that support the entire society and contribute to its economic growth. In the USA, the advertisement sector falls in the wider business community that immensely contributes to the growth of the nation as one. It is therefore significant for this sector to play its part in the maintenance of order, respect to the society, and generally contribute to making the community better day by day. American advertisers have kept their bar above the rest and formed the American Advertising Federation (AAF) which represents the sector in the USA and acts as the unifying voice for advertising (AAF, 2011). The AAF will act as a unifying factor for all the involved parties in the advertising company and as well furnish them with the ethics of advertising. Social advertising is not an exception to these rules. Social advertisers have to follow the ethics guiding the advertising industry, so as to avoid any disharmony in the industry. Conclusion: In as much as the social marketing deals only with behaviour change, social advertisers will still have to stick with by the rules of advertising in putting up their advertisement be they in placard forms, flyers, newspaper, roadside billboards, TV adverts or radio since they remain to be as influential as any other commercial advertisement. If these ethics are not followed then the only replacement that they could have is greed as explained by Wallace et al (2007), which in turn will lead to a downturn in social cohesion and lead to losses be it in profits or valuable human lives. In general, the American society enjoys a relatively harmonious advertising environment, though there are a few uncertain areas as to ethics, which centre mainly on the commercial advertising. Social advertising has maintained a relatively upright and trustworthy trend through the years. Social advertising has seen the society gain from the pool of knowledge that there is and has had a relatively timely and profitable updates on the challenges of contemporary society. Hence, we can conclude that its positive impact on the American society will help it become an even more popular way of passing social messages to the wider American society with a view to instilling positive behaviours in people.

The Internet Has a Negative Impact on American Families Essay -- Argum

The Internet Has a Negative Impact on American Families Does the Internet truly have a negative impact on today’s family life? Many say that is most definitely does. Have you ever known someone who is obsessed with the Internet or spends more time on the Internet than they had intended to? You might begin to think they are addicted. Ricco Siasoco defines Internet addiction as â€Å"a broad term including users addicted to chat rooms, auctions, web surfing, among others.† These other Internet addictions may include cyber relationships, gaming, and trading. I have read several articles related to Internet addiction, and can not come to a conclusion on whether or not it is a true addiction. However, I do believe that the Internet does have a negative effect on American families. There have been many studies performed to research the idea of Internet addiction. It is just like any other addiction, including gambling, alcoholism, and eating disorders, and all of which destroy families in one way or another. Experiments created by psychologists and sociologists to explain the addiction resemble those of pathological gamblers described in the DSM-IV.[1] Using that information, a survey was made to determine if users have Internet addiction. The questionnaire includes eight questions such as â€Å"Do you feel the need to use the Internet with increasing amounts of time in order to achieve satisfaction?† and â€Å"Do you use the Internet as a way of escaping from problems or of relieving a dysphoric mood?† Participants who answered yes to five or more of the questions were considered addicted Internet users. One aspect of the Internet that people can become addicted to is Cybersex and Cyber R... ...e), and Stage III Balance (Normal). â€Å"Some people simply get caught in Stage I and never move beyond it. They may need some help to get to Stage III,† declares Grohol. Internet users are being tested for addiction, because of how it effects their lives. Most people may think that it is not a major issue. However, as you can see, many lives and families are destroyed because of the Internet. Who knows if there will be new laws against chat rooms to stop cyber relationships? Could our government stop online gaming? I don’t think people will be able to stop trading online, because of its convenience. This leads me to one last question: Will Internet addiction be the next disorder in the DSM-IV? [1] Diagnostic and Statistical Manual of Mental Disorders- Fourth Edition. [2] http://psychcentral.com/netaddiction/, by John M. Grohol, Psy.D.

Is Studying Ancient Egypt in Its African Context Afrocentric? Essay

Studying Ancient Egypt is African context can be definitively distinguished as Afrocentric. Evidence of this is given from Ancient Egypt’s geographical location, the Ancient Egyptian culture, and linguistics. What is currently known as afrocentrism is a cultural ideology first formed from the work of late nineteenth century and early twentieth century African-American intellectuals. Afrocentrism manifested into its current form because of the African-American intellectuals during the Civil Rights Movement and African-American Studies departments in black colleges and universities across the nation. Afrocentricity deals with asserting African culture and the contributions of Africans, especially in the Western world. Egypt, being a part of Africa, is well within the grounds of being a part of Afrocentricity. Ancient Egypt was a very profound society with cutting edge technological advances in its time. Its cultural influences have left a mark on today’s society. Because of this, Europeans have â€Å"adopted† the Ancient Egyptians and tried to make them seem dissonant from the rest of the African continent. They have done this through history rewriting and media making the Afr ican-American community believe that Ancient Egypt was never a factor in the growth of Africa. For this response, I will be using two articles provided to me by Dr. Woods and the third source I used was from Dr. Molefi Kete Asante, one of the founders of the idea of Afrocentrisim. The first article I chose to discuss is called â€Å"Is Studying Ancient Egypt in its African context ‘Afrocentric’?† by S.O.Y. Keita. In this article, he thoroughly answers this question by addressing points that indefinitely proves that Ancient Egypt should be considered in its African context. The second article I used is called â€Å"Egypt, Africa and the Ancient World† by Joesp Cervello Autuori where he compares Egypt to Africa more in depth. This article was very useful and helped me gain a more broad aspect of how Ancient Egypt related to the rest of Africa. The third source I used was an internet website that contained an overview of the definition of Afrocentrisim. This was very reliable in the aspect that Dr. Molefi Kete Asante was one of the founders of the idea of Afrocentrisim. It was very enlightening provided a historical context. Physically and culturally Ancient Egypt is a large part of Africa. Many scholars indicate that â€Å"†¦Egyptian prehistory are agreed on two basic principles: the African geological context, according to which the Egyptian Epipaleolithic and Neolithic cultures are included in a wide Saharan Nile context; and the continuity of time† (Autuori 113). Ancient Egypt was forged on the Nile River, a main geographical landmark in Africa. Although Ancient Egypt may be close to Asia, it is a part of the African continent. The southern and western parts of Egypt are bordered by African landmass. The Mediterranean Sea and he Sinai Peninsula separate Egypt from Asia and Europe. Africa’s flora and fauna were used in symbol systems in early Egyptian culture. Animals native to Africa were used in early hieroglyphics and iconographies. This makes it evident that there is a definite link between Egypt and its African posterity. â€Å"[Late prehistoric Egypt]†¦the essentially African nature of many of the central features of Pharaonic civilization†¦it also explains the innumerable cultural parallels between ancient Egypt and both the ancient Saharan and modern black African civilizations† (133). The geographic location and the cultural root defined by its symbol system and iconographies â€Å"†¦suggests that the people were indigenous, or at least that the culture developed locally and was not an import† (Keita 125). When examining the linguistics of a language it is believed that similar languages come from a single parent language. Over time this parent language changes due to the spreading out of its speakers. When putting back together the parent language a timeline of the language family can be found. This timeline helps to identify a culture and possibly the environment of early speakers of that language. The language that was used in Ancient Egypt belongs to the Afro-Asiatic family and the members of that family are generally found in Africa. The plants and wildlife shown in early hieroglyphics were displays of the natural environment of the African continent. The Afro-Asiatic family also originated in Africa. It was not brought to Africa from another continent. â€Å"The language was not imported from Asia or Europe. The plants and animals in the early hieroglyphs come from the local environment† (Keita 126). In conclusion, there are many ways that Ancient Egypt has influenced African and African-American culture today. â€Å"It is not a question of ‘African’ ‘influence’; ancient Egypt was originally African. Studying early Egypt in its African context is not ‘Afrocentric’ but simply correct† (Keita 130) Works Cited Asante, Dr. Molefi Kete. â€Å"Afrocentricity | Dr. Molefi Kete Asante.† Dr. Molefi Kete Asante. http://www.asante.net/articles/1/afrocentricity/ (accessed February 21, 2013). Autuori, Josep. â€Å"Egypt, Africa and the Ancient World.† History of Africa and the Diaspora ? (0): 131-137. Keita, S.O.Y.. â€Å"Is Studying Egypt in Its African Context â€Å"Afrocentric†.† History of Africa and the Diaspora ? (0): 124-130.

Excellent Human Resources Management

Global Strategy Group Need to change pic Welcome to Samsung Global Strategy Group I. Samsung Overview II. Global Strategy Group (GSG) III. GSG & You IV. Korea & Seoul I. Samsung Overview I. Samsung Overview (Revenue & Global Presence) Fast growth and vast global footprint Samsung Group Revenue Billion US Dollars 247 Global Operations ? ? 141 149 87 Samsung Electronics 80 22 1997 4 2005 2011 Number of Employees: 344,000 worldwide Offices: 510 offices and facilities in 74 countries I. Samsung Overview (Brand Value) Samsung ranked 17th among global companies in 2011 5 I. Samsung Overview (Total 28 Affiliates Companies) Samsung Group consists of various business units Electronics Industry Engineering & Heavy Industry Chemical Financial Services Engineering Total Life Insurance Cheil Worldwide Economics Research Institute C&T Corporation Petrochemical Fire & Marine Insurance Everland Inc. S1 Corporation Heavy Industries Fine Chemicals Samsung Card The Shilla Hotels & Resorts Medical Center BP Chemicals Securities Cheil Industries Inc. Asset Management Electronics SDI Other Companies Electro-Mechanics Corning Precision Glass SDS BioLogics Venture Investment Techwin Display 7 Affiliates 5 Affiliates 6 Affiliates 7 Affiliates 5% of Group Revenue 6 3 Affiliates 14% of Group Revenue 3% of Group Revenue 15% of Group Revenue 3% of Group Revenue I. Samsung Overview (SEC Device Business) Electronics (Device) 7 World Leading Consumer Electronics Manufacturer I. Samsung Overview (SEC Device Business) Market leadership in various products Flat Panel TV 28. 3% 1 29. 1% 1 30. 1% LCD TV 28. 5% 1 28. 9% 1 29. 8% Han dset 19. 4% 2 20. 6% 2 21. 2% Monitor 17. 0% 1 16. 3% 1 17. 1% A4 Printer 19. 0% 2 19. 8% 2 19. 3% 11. 6% 3 13. 3% 2 13. 4% Refrigerator 8 I. Samsung Overview (SEC Component Business) Electronics (Component) 9 Powering Today’s Devices I. Samsung Overview (SEC Component Business) Market leadership in various products DRAM 33. 6% 1 37. 4% 1 42. 2% Flash Memory 40. 6% 1 38. 6% 1 37. 0% Mobile Camera Sensor 28. 0% 1 28. 0% 1 27. 8% Smart Phone Processor 47. 6% 1 70. 3% 1 70. 4% 8. 7% 4 9. 8% 2 8. 9% LED Component 10 I. Samsung Overview (Other Electronics Companies) Complementary Technologies to the Core Device and Component Businesses Electronics (Others) Samsung SDI Samsung SDS System Integration Company Business Process Data Center & Cloud Smart Cities & Convergence Pioneering Green Solutions Energy Storage System Lithium Ion Battery PDP Samsung Display 1 Display Company OLED 11 LED Other Mobile Device Screen Samsung Electro Mechanics World Leading Electronic Part Company TV Parts (IP Board) Mobile Parts PC Part (Network Module) (Camera Module) I. Samsung Overview (Engineering & Heavy Industry) Leading companies in construction & shipbuilding Engineering & Heavy Industry Samsung C&T Samsung Engineering Burj Khalifa Pet ronas Tower (Dubai, United Arab Emirates) (Kuala Lumpur, Malaysia) Indian Oil Co. , Ltd. Refinery Project (Barauni, India) Saudi Arabia Olefin Plant (Al-Jubail, Saudi Arabia) Samsung Heavy Industries Built world’s first drillship for Arctic Regions 12 Leading builder of large container ships (16,000 TEU) I. Samsung Overview (Financial Services) Financial Services Domestic leader in financial services with global aspirations Samsung Insurance Samsung Asset Management #1 Insurance in Korea #1 Asset Management in Korea Samsung Credit Card Samsung Securities #2 Credit Card in Korea 13 #1 Investment Banking In Korea I. Samsung Overview (Globalization Is the Key for Future Growth) New Business Model & Product Idea 14 Global Expansion and Talent New Business Initiatives I. Samsung Overview (Critical to Develop Global Talent Pool) Diversifying Global HQ Expanding Global Reach Samsung Electronics Target ? Samsung Electronics Target Overseas 45% Number of Global Employees in Korea 60% 2,000 65% 1,500 Head Office 55% 1999 850 40% 35% 2015 2020 1999 2015 2020 Other Affiliates Require Top Global Talent for Further Growth Construction & Engineering †¢ Samsung C&T †¢ Samsung Engineering Financial Services 15 †¢ Insurance †¢ V C, IB & Asset Mgmt System Integration †¢ Samsung SDS Lithium Ion Car Battery & Energy Storage system †¢ Samsung SDI Electro Mechanics †¢ Samsung Electro-Mechanics Resort & Environment Business †¢ Everland II. Global Strategy Group II. Global Strategy Group (History) Since its inception by Chairman Lee in 1997, GSG has been recognized as a credible and highly visible strategic partner to Samsung’s top executives â€Å"We need high caliber global talent who can reveal to us a fresh perspective on trends and the latest information. Let us develop talent to become global managers abroad by familiarizing them with Samsung. † â€Å"I greatly appreciate the performance of GSG. Their project work never fails to give me new perspective. I sincerely hope to work close together down the road. † Kun-hee Lee, Chairman Gee-sung Choi, Vice Chairman Samsung Group Corporate Strategy Office 2011 17 The effect of non-Korean MBAs recruited to Samsung has been like that of a steady trickle of water on stone. The environment has slowly became more friendly to ideas from abroad. II. Global Strategy Group (Role of GSG within Samsung) Pool of foreign talent acting as strategic advisors to Samsung Group Enhance Samsung’s performance with fresh perspectives and innovative ideas Accelerate Samsung’s globalization through various interactions with senior management Develop a pool of global managers who understand Samsung Group and Korea 18 II. Global Strategy Group As Samsung continues to grow, GSG’s role becomes even more important $247B 07 $141B 63 Samsung Group Revenue 45 $87B 20 GS Recruits 25 20 2011 GS Recruits No. of Projects 2005 GS Recruits No. of Projects 1997 ? GSG established 19 No. of Projects ? Built internal reputation ? Greater demand for global talent ? GSG expansion ? Higher number of project requests from Samsung Affiliates II. Global Strategy Group (School Mix) Global Strategists (GS): 78 GS: 5 AM: 5 GS: 5 AM: 4 GS: 4 AM: 8 GS: 5 AM: 1 GSG alumni in Affiliate management (AM): 79 Region of origin Americas 86 Europe 50 Asia Pacific Africa 14 Others 7 GS: 1 AM: 3 GS: 4 AM: 4 GS: 17 AM: 15 20 GS: 4 AM: 4 GS: 4 AM: 4 GS: 2 AM: 4 GS: 5 AM: 3 GS: 1 AM: 0 GS: 5 AM: 5 GS: 4 AM: 2 GS: 6 AM: 9 GS: 5 AM: 6 II. Global Strategy Group (Project Team and Mix) Global Strategists work in small teams on a variety of topics across the many businesses of Samsung Group The Project Team ? Team Members GSG Project Mix ? Conducted total 107 projects in ‘11 – Principal (1) – Engagement Manager(1) – Global Strategist (2) – Project Coordinator (1) Korean – Project Strategist (1) Korean ? 21 Project Travel – Average of 2-3 weeks per project – 100% on select projects ? Project Length – 10~12 weeks Affiliate Mix Functional Mix II. Global Strategy Group (Global Reach) GSG’s project footprint covers the entire world, providing global strategists a truly globalized experience Canada Wind Energy Europe Digital Appliance Marketing Germany Brand Strategy Russia Premium Market Strategy US Contents & Service Strategy Europe Long Term Strategy China Mobile Phone Project India Channel Strategy Taiwan Channel Strategy US Mobile Phone Strategy Africa CTV Strategy Dubai Construction Project Singapore Cloud Platform Strategy Indonesia HR project Australia Renewable Energy Latin America Long-Term Strategy Africa Long Term Strategy 22 II. Global Strategy Group (Project Sample) Title ? Mobile Digital Marketing Client ? Senior Vice President, Marketing Background ? Samsung Mobile GBM asked GSG to develop a consistent global digital marketing strategy Deliverables ? Formulated a unified marketing guidelines for digital, social media & mobile gaming marketing in order to enhance capabilities to execute holistic campaigns Results ? Resulted in the creation of a new global digital marketing team with 17+ members 23 II. Global Strategy Group (Cases of Career Progression) Based on expressed interest and professional experience, Global Strategists enter GSG on two different career paths Year 0 Professional 70% Experience Year 2 Industry Track ? Assigned projects are aligned with industry of focus ? Career Interests Year 1 Transition as early as one year ? Experience roles in strategy, marketing and new business development ? Pursue other international assignments after time in Korea Affiliate Management GSG Career ? Explore varied industries and topics as a consulting generalist ? Develop leadership skills through roles of increasing responsibility ? 24 Year 4 Affiliate Management Consulting Track 30% Year 3 Potential to transition to Affiliate management II. Global Strategy Group (Career Progression Support) Provide support for transition to the line management Operational Support Project Delivery Principal Project Coordinator Project Strategist Work Career Develop Transition Feedback Planning Opportunities Provide advice on transition and support career planning Global Strategist Communicate GSG with Affiliate HR Affiliate Companies 25 II. Global Strategy Group (Cases of Career Progression) Regardless of the amount of time spent in GSG, your experiences will prepare you for a rewarding career at Samsung Year 0 Year 2 Year 4 Year 6 Andrew Umans (GSG ’10, Columbia) Engagement Manager Responsible for working on strategic initiatives across Samsung Group GSG Lindsey Hamilton (GSG ‘09, INSEAD) Senior Manager, Global Marketing Operations Responsible for Brand Strategy for Samsung Electronics GSG GSG Global Marketing Operations Visual Display Division US Subsidiary GSG Global Marketing Operations Mobile Division GSG Digital Media Biz Marketing Latin America Headquarter = GSG 26 = Affiliate Dave Das (GSG ’03, Kellogg) Vice President, Samsung US Home Entertainment Responsible for all Samsung television product marketing in United States = Subsidiary Han Feung (GSG ‘03, Haas) Director & Senior Global Strategist, GSG Responsible for developing consulting capabilities for ll electronics-related areas GSG Visual Display Division Roman Cepeda (GSG ‘03, Wharton) Director, Regional Marketing – Latin America Responsible for overall Samsung Electronics marketing in the Latin America region II. Global Strategy Group (Current Positions of GSG Alumni ) GSG offers the opportunity to develop and shape your career at Samsung’s headquarters and to prepare you for challenges at our global subsidiaries VP. HR, Europe Dir. TV Marketing Sr. Manager, Regional HQ Sr. Manager, Digital Marketing U. K. Dir. Strategy, France Dir. Marketing Vietnam Dir, Corporate Marketing Dir, CTV Marketing Dubai VP. M&A Strategy Dir. Corporate Strategy Dir. Business Innovation Dir. HR and many more†¦. Korea Dir. Strategic Planning Sr. Manager Branding(2) Singapore Sr. Manager Regional Marketing Australia 27 SVP Regional Marketing VP. LCD Marketing VP. Home Appliance Marketing VP. Partnership Dir. Mobile Marketing Sr. Manager Product Innovation U. S. Sr. Manager Corporate Strategy Brazil II. Global Strategy Group (What You Can Achieve in GSG) Enhance consulting skills and expand global awareness Leadership Diverse Industry Knowledge Functional Expertise Problem Solving GSG Cross-Cultural Communication 28 Broad Market Knowledge III. GSG & You Samsung Global HQ in Central Seoul III. GSG & You (Customize Your Careers at Samsung) Strong demand for GSG as strategic leaders and Affiliate managers Industry ? Mobile ? Semiconductor ? Television and Visual Display ? IT Solutions / Network ? Renewable Energy ? Construction / Engineering ? Financial Services ? Pharmaceutical / Biosimilars ? System Integration ? Content & Digital Advertising 30 Function Global Strategists are empowered to pull two key levers to customize their careers at Samsung ? Consulting ? Marketing (B2B and B2C) ? Corporate Strategy ? Branding / Advertising ? Business ? HR Development ? Operations III. GSG & You (Competitive Benefit Package) We provide excellent benefits in addition to competitive compensation Housing Allowance Modern and convenient location Home Leave Ticket Family home leave flight Education Allowance for Dependents Renowned international schools Medical Insurance Best-in-class care Cigna (GSG) 31 Korean National Health Insurance (Affiliate Management) III. GSG & You (Training Program) GSG provides structured training programs Training & Development Korean Language Class †¢ Consulting frameworks Provided for all GS and their partners †¢ Communication skills †¢ Presentation skills †¢ Project & Team management Hypothesis driven work-planning Off-Line On-line Practice Group On-going Coaching †¢ Improve understanding of new trends Experienced consultants provide coaching and performance feedback †¢ Every Friday between 4~6pm †¢ Structured along industry practices Consumer Electronics Device Solutions Mobile 32 Financial Services New Business III. GSG & You (Who Are We Looking For? ) We look for MBAs with diverse backgrounds and global perspectives who can thrive in a team-based, dynamic business environment Teamwork Global Perspective Thrive in groups – flexibility, open-mindedness, patience Capable of understanding global usiness issues Adventurous Spirit Embrace risk and seek new experience 33 Global Strategy Group Diverse Background Have diverse industry, functional & market perspectives III. GSG & You The Gateway to Your Global Career GSG Affiliate Management . Consulting Skills . Functional Expertise . Global Strategic Projects . Execution of Strategy . Diverse Industry Exposure . Transfer to Subsidiaries Developing Samsung’s Global Leaders of Tomorrow 34 IV. Korea & Seoul 01. Modern & Young City 02. Fast and Efficient City 03. Range of Entertainment Options (Clubs, Music, Films, Sports†¦ ) 04. A foreign-friendly city with good support BEAUTIFUL KOREA PRESENTS| 01 Modern & Young City BEAUTIFUL KOREA PRESENTS | 02 Fast and Efficient City BEAUTIFUL KOREA PRESENTS | 03 Range of Entertainment Options (Clubs, Music, Films, Sports†¦) BEAUTIFUL KOREA PRESENTS | 04 A foreign-friendly city with good support Appendix Samsung Group 29 Affiliates web page list Electronics I ndustry Engineering & H eavy Industry Chemical I ndustry Finance & I nsurance Other Companies 42 Affiliate Companies Samsung Electronics Samsung SDI Samsung Electro-Mechanics Samsung Corning Samsung SDS Samsung Techwin Samsung Display Samsung LED Samsung Engineering Samsung C & T Corporation Samsung Heavy Industries Samsung Total Samsung Petrochemical Samsung Fine Chemicals Samsung BP Chemicals Cheil Industries Inc. Samsung Life Insurance Samsung Fire & Marine Insurance Samsung Card Samsung Securities Samsung Asset Management Samsung Venture Investment Samsung Everland Inc. The Shilla Hotels & Resorts Samsung Economics Research Institute S1 Corporation Samsung Medical Center Samsung BioLogics Web Page http://www. samsung. com/us/ www. samsungsdi. com www. samsungsem. com www. scp. samsung. com www. sds. samsung. com www. samsungtechwin. com http://www. samsungdisplay. com http://samsungled. com http://www. amsungengineering. co. kr http://www. samsungcnt. com www. shi. samsung. co. kr http://www. samsungtotal. com www. samsungtotal. com www. sfc. samsung. co. kr www. samsungbp. co. kr www. samsungchemical. com www. samsunglife. com www. samsungfire. com www. samsungcard. com www. samsungfn. com www. eng. samsungfund. com www. samsungventure. co. kr www. samsungeverland. com www. shilla. net/en/ www. seriworld. org/ www. s1. co. kr www. samsunghospital. com www. samsungbiologics. com/ GSG School Champion E-mail List Please contact your school champion for further questions School E-mail Berkeley Parkin Kent parkin. [email  protected] com Chicago Yvan Nasr yvan. [email  protected] com Columbia Andrew U. andrew. [email  protected] com Darden Jay / Reginald reg. [email  protected] com / jay. [email  protected] com Dartmouth Andrew P. andrew. [email  protected] com Duke Robert Allen Robert. [email  protected] com HBS Germain Clausse [email  protected] hbs. edu IMD David Sebastio d. [email  protected] com INSEAD Nienke Budde nienke. [email  protected] com Kellogg Johannes & Adrian johan. [email  protected] com / a. [email  protected] com LBS Jean Philppe jp. [email  protected] com Michigan Gil Adato gil. [email  protected] com MIT David Segrera d. [email  protected] com NYU Jawahar Singh j. [email  protected] com Stanford Kimberly Schultz k. [email  protected] com W harton 43 Champion Eyal Yanai eyal. [email  protected] com Haas School Champion Bio – Parkin Kent Name Name Parkin Kent (parkin. [email  protected] com) Class Class Haas, 2011 Previous Exp. Previous experience Cisco Consumer Products (Flip Video & Linksys) Kaiser Associates GSG Start Date GSG start date September, 2011 Current Position Current project Next generation digital advertising strategy for Samsung Electronics Project Highlight Project highlight Meeting with digital advertising thought leaders in NYC, SF and Chicago Words of wisdom 4 Figure out your passion and dedicate yourself 100% Chicago Booth School Champion Bio – Yvan Nasr Name Name Class Class Chicago Booth, 2011 Previous Exp. Previous experience Kingfisher plc (London, Istanbul) Barclays plc (London) GSG Start Date GSG start date September, 2011 Current Position Current project Smart-TV Content Evolutio n Strategy through 2015 Project Highlight Project highlight Worked hand-in-hand with over 15 startups and industry experts to enhance Samsung Smart TV’s UI/Content Words of wisdom 45 Yvan Nasr (yvan. [email  protected] com) Wisdom begins in wonder ! Columbia School Champion Bio – Andrew Umans Name Name Andrew Umans (andrew. [email  protected] com) Class Class Columbia Business School, 2009 Columbia School of International and Public Affairs, 2010 Previous Exp. Previous experience NERA Economic Consulting (Oliver Wyman Group) Value Line Investment Survey GSG Start Date GSG start date September, 2010 Current Position Current project Leveraging Samsung’s businesses in insurance, health IT, and hospitals to create prevention and wellness services Project Highlight Project highlight Discussed potential partnerships with leading data analytics and wellness design companies in the US and Europe Words of wisdom 6 If at first you don’t like kimchi†¦ keep trying. IMD School Champion Bio – David Sebastio Name Name David Sebastio (d. [email  protected] com) Class Class IMD, 2010 Previous Exp. Previous experience Texas Instruments Rakon GSG Start Date GSG start date May, 2011 Current Position Current project System Air Conditioner Channel Mapping for the Digital Appliance Business Project Highlight Project highlight Definition of a Corporate Development fund and process for the microprocessor division Words of wisdom 47 Bring your leadership training to the workplace. Darden School Champion Bio – Jay Subhash Name Name Class Class Darden 2011 Previous Previous Exp. experience Accenture GSG Start Date GSG start date September 2011 Current Position Current project Mobile gaming strategy and partnership development Project Highlight Project highlight Getting a sneak peek at the latest and greatest mobile games Words of wisdom 48 Jay Subhash (jay. [email  protected] com) Turn the fan off at night†¦ Darden School Champion Bio – Reg Jones Name Name Reg Jones (reg. [email  protected] com) Class Class Darden, 2011 Previous Exp. Previous experience NBC Universal MDLinx and M3 USA GSG Start Date GSG start date September, 2011 Current Position Current project Project Highlight Project highlight Understanding how a company as large as Samsung can discover co-marketing and co-selling opportunities. Words of wisdom 49 Multi-Affiliate B2B sales effectiveness study across Engineering, C&T, Techwin, Telecommunications Network Systems, and Digital Appliance System Air-Conditioning. Take several breaks each day to refresh your point of view. Go exercise, enjoy a meal, talk to some friends, and read the news. Dartmouth School Champion Bio – Andrew Persson Name Name Class Class Dartmouth Tuck, 2010 Previous Exp. Previous experience U. S. Chamber of Commerce Advisory Board Company GSG Start Date GSG start date January 2011 Current Position Current project Business model analysis and strategic cooperation with leading developers in Singapore Project Highlight Project highlight Presenting an organizational design overhaul to an insurance Affiliate, and then seeing the implementation of our recommendations Words of wisdom 50 Andrew Persson (andrew. [email  protected] com) Be patient and keep an open mind Fuqua School Champion Bio – Robert Allen Name Name Class Class Fuqua School of Business & Nicholas School of the Environment , 2011 Previous Exp. Previous experience Deutsche Bank, Bear Stearns (pre-MBA) Coastal Conservation League; Glencore (MBA internships) GSG Start Date GSG start date September, 2011 Current Position Current project Renewable energy asset off-taker research and development Project Highlight Project highlight Having presidents and CEO’s of major renewable energy companies reply to your email with â€Å"we’re very eager to speak to you and your team. † Words of wisdom 51 Robert Allen (Robert. [email  protected] com) Be patient ,and when you’re done, be flexible Harvard Business School Champion Bio – Germain Clausse